• Spearheaded the successful re-branding of an established web application, enabling seamless integration of dynamic branding adjustments.
• Engineered a versatile solution using dynamic configuration files to effortlessly implement branding changes, ensuring scalability for future incorporation of multiple brands.
• Leveraged styled-components extensively to facilitate dynamic branding updates, enhancing the application's visual identity and user experience.

Premier Pharma is a pharmaceutical wholesale distributor in Idaho. They are different from other wholesaler distributors because their mission is to support local independent pharmacies that serve the great communities of Idaho and the Northwest region. Premier Pharma is relatively new in the wholesale distributor arena, but they currently serve as a primary wholesaler for 8 pharmacies, which move over $24 million a year in drug inventory.

As a Senior Front-end Engineer, I spearheaded the successful re-branding of an established web application. I engineered a versatile solution using dynamic configuration files to effortlessly implement branding changes, ensuring scalability for future incorporation of multiple brands. I leveraged styled-components extensively to facilitate dynamic branding updates, enhancing the application's visual identity and user experience. I worked closely with the product team and the design team to ensure that the re-branding process was successful. I was also responsible for testing and deploying the new branding changes to production. The rebranding was a success, and the application now has a sleek, modern look that appeals to a wider range of users. The re-branding process was challenging, but it was also rewarding. I learned a lot about front-end development and user experience design during the project.